Adani Wilmar takes legal action against B2B platform for selling fake products under 'Fortune' brand
Edible oil company, Adani Wilmar Ltd, has taken legal action against a B2B platform for allegedly selling counterfeit products under its 'Fortune' brand, media reports said.

The malpractice came to light during a routine market survey conducted by Adani Wilmar representatives.
In response, the company has filed a First Information Report (FIR) through their agency, officially lodging a police complaint against the B2B platform for distributing counterfeit products in the name of 'Fortune' on their platform.
Following the filing of the FIR at Badalpur police station in Gautam Budhnagar District, Uttar Pradesh, law enforcement authorities took swift action and conducted a raid at the warehouse of the B2B platform involved.
During the raid, significant quantities of counterfeit products carrying the 'Fortune' brand name, the flagship brand of Adani Wilmar, were seized.
The seized counterfeit products included 126 pet bottles of Fortune Kacchi Ghani Mustard Oil (1 litre pack) without the lid, 37 fake Fortune Refined Soybean Oil (1 litre pouches), and 16 pet bottles of Fortune Sarso Oil (1 litre packs). This discovery has prompted Adani Wilmar to take legal action against the B2B platform to protect its brand and reputation from counterfeiters.
"We are deeply concerned about counterfeit products circulating in the market and posing risks to consumers' health," an Adani Wilmar spokesperson said.
The spokesperson emphasized that Adani Wilmar is treating this matter with utmost seriousness and is actively working in close cooperation with the authorities to promptly trace the origins of these counterfeit products.
The company is committed to taking strong measures against unscrupulous traders involved in distributing fake items under its reputable 'Fortune' brand.
Upon conducting a thorough investigation of the reported products, it was discovered that there were notable discrepancies in the batch code details, counterfeit QR codes, and variations in packaging materials, providing clear evidence of the presence of counterfeit products in circulation.
Adani Wilmar's commitment to ensuring the authenticity and quality of its products remains unwavering, and they are determined to protect consumers from the risks associated with counterfeit items. The company has vowed to take stringent actions against those found responsible for this illicit activity to safeguard its brand integrity and consumer trust.
IBNS
Senior Staff Reporter at Northeast Herald, covering news from Tripura and Northeast India.
Related Articles

CRR cut, AI ethics push, and SORR benchmark: Experts hail RBI’s pragmatic policy moves
Mumbai: The Reserve Bank of India (RBI) has kept the repo rate unchanged at 6.5% while the cash reserve ratio (CRR) has been slashed by 50 basis points to 4 percent, media reports said.

JP Morgan gives 'overweight' rating to Adani Group bonds
Mumbai: US investment bank JP Morgan has assigned an 'overweight' rating to four bonds issued by the Adani Group, citing the group's capacity to scale and grow through internal cash flows, which reduces the likelihood of credit stress.

LG Electronics files DRPH with SEBI; IPO size expected to be over RS 15,000 cr
Mumbai: South Korean electronics giant LG Electronics has filed a draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) on Friday for the proposed public listing of its Indian business, according to a notification on the Bombay Stock Exchange (BSE).

De-dollarisation not on India's agenda; derisking domestic trade is: RBI Governor Shaktikanta Das
Mumbai: India has not initiated any steps towards de-dollarisation and is solely focused on mitigating risks to domestic trade from geopolitical uncertainties, Reserve Bank of India (RBI) Governor Shaktikanta Das clarified on Friday, media reports said.
Latest News

'Any misadventure in the Sir Creek sector will invite a decisive response': Rajnath Singh warns Pakistan

'He should have resigned': Congress leader Raashid Alvi counters Chidambaram's 26/11 admission

Siraj, Bumrah help India bowl out West Indies for 162 in Ahmedabad

RSS chief Mohan Bhagwat speaks on Pahalgam attack, tariff war, Aatmanirbhar Bharat in Dashami speech: Excerpts
