Amazon Introduces personalized products with the launch of 'Customize' feature

This enhanced feature offers an intuitive customization experience that provides visual design tools to customers to personalize products, along with an interactive product preview option to view the final customized product in real-time.

The feature enables customers to personalize a wide range of products including window blinds, blankets, home decor, wall art, signage, furniture, engraved pen, necklace, water bottle,  mugs, apparel,  jewelry organizer, golf clubs, phone covers, notebooks and many more as per their creative requirements.

Catering to the evolving personalization needs of customers, this feature taps into India’s fragmented and under-served personalized gifting products market.

By providing an opportunity to innovate, the platform boosts customer engagement and converts a limited product selection to an unlimited one (personalized engraved jewelry, custom sized ergonomic office chairs, apparel/mugs/hats with customer chosen image/text for parties, gifts, or simply swag).

It encompasses multiple options for capturing innovative messages and pictures for expressing a celebration or an emotion. Apart from a wide variety of font styles and colors to choose from for adding/engraving text, the feature also offers an option for uploading precious memories in the form of images and notes and allowing customers to choose from other customizations a seller provides.

Manish Tiwary, Vice President and Country Manager, Consumer Business, Amazon India said, “As a customer-obsessed marketplace, our endeavor has been to enrich the customer shopping experience through incorporating various innovations. For customers looking to create memorable products (gifts) or tailor a product to fit their needs, our sellers now offer a customization feature within Amazon on more than 10 thousand products. Fueled by the hyper trend of personalized products, we at Amazon India strive to widen the product selection soon”.