New Delhi/IBNS: CMF, a sub-brand of London-based tech company Nothing Technology Limited, has announced its partnership with Indian actress Rashmika Mandanna.

Rashmika Mandanna, as the brand ambassador for CMF products, will be featured prominently in digital, print, and TVC campaigns, representing the innovative spirit and stylish essence of CMF products, as per reports.

Nothing India's president Vishal Bhola said, “CMF by Nothing embodies our philosophy of creating beautiful, functional, and thoughtful devices that enhance everyday experiences. We believe that technology should not only be innovative but also a source of joy and self-expression.”

"We are delighted to welcome Rashmika Mandanna to the CMF family," Vishal Bhola said.

"Rashmika Mandanna, with her dynamic personality, vibrant edgy spirit and dedication to her craft makes her a wonderful fit for CMF by Nothing, and we are excited to have her represent our brand and inspire our consumers," he added.

Commenting on her partnership with CMF by Nothing, Rashmika Mandanna said, "I am delighted to partner with CMF by Nothing as their brand ambassador, a brand that truly reflects the culture of innovation. Discovering CMF reminded me of my own journey of starting something new and exciting."

"The impressive colours and unique products instantly appealed to me. This collaboration felt very natural because I love edgy designs and great aesthetics. I can't wait to join forces with CMF and produce something exceptional," she added.

Meanwhile, CMF has also unveiled the design of the CMF Phone 1.

The company claims its CMF Phone 1 will redefine personalisation and functionality.

The smartphone, which will be available in four colours – Black, Orange, Light Green and Blue, offers a diverse palette to suit every taste.