Shree Cement announces a new brand identity with ‘Bangur’ as the master brand

"The new Bangur brand identity is anchored on the idea of Build Smart – a core philosophy capturing the company’s consumer proposition, organizational philosophy, and national ambition," read the release.

The Bangur master brand has been unveiled with a new advertising campaign, with noted Bollywood actor Sunny Deol being brought in as the brand endorser, the company said.

Speaking on the occasion, Neeraj Akhoury, Managing Director of Shree Cement Ltd, said, “The launch of ‘Bangur’ as the master brand is in sync with our strategy of assessing and responding to evolving customer sentiments and growing aspirations.

“The intent is to position ‘Bangur’ as the company’s umbrella brand, with a refreshed and discernible brand identity. Through this makeover, we aim to connect better with our customers, providing them unique experiences with differentiated products.”

The launch of the new brand identity was announced in a glittering event organized in New Delhi.

“Bangur Cement’s updated brand logo symbolizes its evolution with a contemporary design mirroring its forward-thinking approach,” the company said.

Enhancements have been introduced across the product range, showcasing innovation and advancements addressing the evolving needs of discerning customers, it said.

Bangur Magna, a premium offering of a superior product with a highly differentiated pack appearance, was launched.

A new advertising campaign featuring Bollywood actor Sunny Deol to be deployed across TV, digital, outdoor, print and retail, was launched.