Mumbai: Tata Passenger Electric Mobility (TPEM) Friday introduced its first EV architecture named ‘acti.ev’ meant to underpin future products from the TPEM portfolio.

“Punch.ev will be the first product based on this Pure Electric Architecture, which will spawn a variety of products with multiple body styles and sizes,” the company said in a statement.

The 'acti.ev' architecture will differ from the electrified modular architecture (EMA) that Tata Motors plans to acquire from Jaguar Land Rover (JLR) for the 'Avinya' range of cars.

In November 2022, Tata Motors' electric vehicle (EV) arm entered into a licensing agreement with JLR concerning the EMA.

On Friday, Tata Motors opened the booking for Punch.ev.

Customers can visit their nearest Tata Motors showrooms authorized for EV sales or Tata.ev stores by making a payment of just Rs 21,000.

Bookings can also be made online at https://bit.ly/punchev-bookingsopen.

The Punch.ev will be the first ‘Born EV’ by Tata Motors.

Born EVs are vehicles that are purposefully designed and built as electric vehicles from the ground up, rather than being adapted from existing internal combustion engine (ICE) vehicles.

Tata Motors' current EV portfolio, including Tiago, Tigor, and Nexon, has been adapted from pre-existing ICE models.

Anand Kulkarni, chief products officer, Tata Passenger Electric Mobility, said, “This architecture (acti.ev) has been meticulously designed to enable class-leading efficiencies, maximising space, battery capacity and enhancing the driving experience.

“acti.ev is a global-ready and future-facing pure electric architecture. It enables implementation of software-oriented features, ensuring that our vehicles are not only technologically advanced but also future proof."

The year 2023 was a great period for electric cars in India, with approximately 90,000-100,000 units sold, reflecting a remarkable 90-100 percent annual growth.

Tata Motors commands a dominant position in the electric car market, holding over 80 percent market share.