Hydrogrip, the newly launched hardware and adhesive division of Longtharai company, successfully organized a special Carpenter Meet at the company’s office in Udaipur on June 18. Around 25 skilled interior carpenters from Udaipur and nearby areas participated in the event.
The primary objective of the programme was to familiarize interior carpenters with the various types and applications of Hydrogrip Rapid PVA Glue. A live demonstration of the company’s flagship product, Hydrogrip Hi Power, was also conducted, allowing participants to witness its performance firsthand. In addition, attendees were introduced to the Hydrogrip Rewards App and received detailed guidance on its features and usage.
The carpenters had the opportunity to learn about the products’ key features and share their valuable feedback during the interactive session.
Among those present were Ajit Majumdar (Zonal Manager), Rahul Paul (Area Sales Manager), and Sujit Bhattacharjee (Sales Executive), Hydrogrip. The officials discussed the products’ features, market potential, and various measures aimed at ensuring customer satisfaction.
Speaking on the occasion, Ajit Majumdar said that Hydrogrip would offer carpenters a cost-effective alternative to the expensive and monopolized adhesive options currently available in the market. He noted that the product can be used for acrylic pasting on plywood in applications such as modular kitchens, interior décor, building interiors, doors, and furniture manufacturing.
He further announced that carpenters who frequently use Hydrogrip products would be rewarded with loyalty points under the company’s incentive programme.
Rahul Paul stated that Hydrogrip is introducing its range of fast-bonding adhesives at attractive prices compared to leading brands already present in the market. He added that, amid rising prices of construction and hardware materials, these products would help customers and contractors manage their budgets more effectively.
Sales Executive Sujit Bhattacharjee assured the carpenters that the company would maintain regular communication to address issues related to product availability at hardware stores, site delivery, app registration, and the redemption of loyalty reward points.
Longtharai Spices Company has recently entered the hardware and adhesive products market under the Hydrogrip brand. The company aims to provide high-quality adhesive solutions and create new opportunities in the fields of interior design, plywood and acrylic work, as well as arts and crafts applications.