PM Modi extends Poila Boishakh greetings, highlights cultural legacy of Bengal

Prime Minister Narendra Modi on Wednesday extended warm greetings to the people on the occasion of Poila Boishakh, underscoring the festival as a celebration of West Bengal’s rich cultural heritage that has played a vital role in shaping India’s civilisational spirit.

Taking to social media platform X, the Prime Minister conveyed his wishes, saying, “Shubho Noboborsho! My best wishes on the special occasion of Poila Boishakh. I pray that the coming year marks the fulfilment of all your wishes. May the spirit of happiness and brotherhood always prevail. Wishing you good health and lots of happiness.” He further noted that the occasion reflects the timeless richness of Bengal’s culture and its enduring contribution to India’s heritage.

Poila Boishakh, also known as Nobo Borsho, marks the beginning of the Bengali New Year and is one of the most significant festivals for the Bengali community. It is celebrated with great enthusiasm in states such as West Bengal, Tripura, Jharkhand, and Assam, bringing people together in a spirit of joy and renewal. This year, the festival falls on April 15, marking the start of a new calendar cycle.

The day carries deep cultural and spiritual significance, symbolising new beginnings, prosperity, and optimism. It is considered highly auspicious, with many people choosing the occasion to start new ventures, purchase homes or vehicles, and initiate business activities. The festival also marks the commencement of the Bengali calendar year 1433, reinforcing its importance in regional traditions.

Celebrations are vibrant and deeply rooted in customs. On this day, women traditionally wear sarees while men dress in kurtas. Families and friends come together to exchange greetings and share festive meals. Traditional village fairs are organised, offering a glimpse of local culture and crafts.

People also participate in processions, cultural performances, and folk music, reflecting the festive spirit. Visiting temples, offering prayers, and observing rituals form an integral part of the celebrations. The Bengali business community marks the occasion by worshipping Lord Ganesha and Goddess Lakshmi, seeking blessings for prosperity.

The festivities are further enriched with the preparation of traditional sweets, purchase of auspicious items, and donning of new attire, making Poila Boishakh a day of joy, devotion, and cultural pride.