DishTV India expects to touch 30 percent market share at the end of current financial year, says CEO Manoj Dobhal

Manoj Dobhal, CEO of Dish TV India Limited told IBNS: “We are currently around 22 percent in the customer market share today and our object is to touch 30 percent in the near future.”

“At the end of the current financial year, we are hopeful of touching the figure,” he said.

The company has launched ‘Dish TV Smart+’ service which is offering built-in OTT services along with linear TV subscriptions to all its customers.

Speaking on the latest service, Dobhal said: “This is a 360-degree one-stop solution where people can consume and subscribe to whatever they want to watch in the world of entertainment.”

He said: “It ensures convenience, flexibility, and enhanced entertainment options, empowering customers to tailor their viewing experience.”

With the ‘Dish TV Smart+’ service, all Dish TV and D2H customers, including new as well as existing subscribers, can access OTT apps along with their chosen TV subscription pack. 

Dish TV India Limited has on its platform more than 752 channels & services including 31 audio channels and 81 HD channels & services. The Company has a vast distribution network of over 2,600 distributors & around 196,000 dealers that span across 9,300 towns in the country.

Speaking on AI implementation, Dobhal said: “We have our own in-house (backend and IT) system. We remain flexible in implementing things. So, we can bring the changes in the sector super fast. We do not depend on any external elements.”

“There are many data augmentation tools which we already have and will need AI modules. We are working with several international brands on this issue to ensure that AI can give the right recommendations for content consumption at the customer level and not only at the segment level.”

“We are working in this direction as well,” he said.

(Reporting by Supriyo Hazra/Images by Avishek Mitra/IBNS)