Godrej Interio to set up 100 showrooms with over Rs 50 cr investment in next one year
Hyderabad/UNI: Godrej and Boyce, the flagship company of the Godrej Group, on Friday, announced that its furniture brand Godrej Interio will set up 100 own showrooms with an investment of more than Rs 50 crore across the country in the course of next one year.
"We are planning to set up 25 more showrooms in Andhra Pradesh and Telangana in the next six months in addition to the existing 40 showrooms, to expand our market share from 26 percent to 30 percent by FY26," said Dev Sarkar, Senior Vice president ( B2C), Godrej Interio, in a press conference here.
Emphasizing the importance of the southern market, he said the company is focusing on omnichannel presence.
At present, the brand has over 55 channel partners and has opened 25 multi-brand outlets in this financial year in Telangana, and cumulatively, 200 plus channel partners across South India.
"We are committed to strengthening our footprint across Telangana in this fiscal," Dev said, adding that the company aims to generate revenue of around Rs 350 crore from southern India by FY26.
"Looking ahead, our ambitious goal for the next fiscal year involves a substantial growth of over 25 percent across all product categories, underscoring our dedication to innovation and customer satisfaction," he said.
Aligning with the upcoming festive celebrations, Godrej Interio is offering assured discounts of up to 30 percent and a chance to win free furniture via scratch card from September 15 to November 15 and these two months, it will contribute 35 percent to the total sales of the company, he added.
Godrej Interio has seven manufacturing facilities situated in Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur, he said.
IBNS
Senior Staff Reporter at Northeast Herald, covering news from Tripura and Northeast India.
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