PVR INOX, India’s premier cinema chain, is set to take cinephiles on a nostalgic journey with the launch of Timeless Classics, aimed at reintroducing some of the most iconic Indian and international films to the big screen.

Beginning on January 31, this property offers audiences the unique opportunity to rediscover and celebrate cinematic masterpieces that have had a profound influence on audiences and the industry alike and continue to inspire a whole new generation of creators and viewers.

The Timeless Classics series will begin with the iconic romantic drama Kabhi Kabhie, directed by Yash Chopra—a film that has become an integral part of India’s cinematic history.

The celebration continues in February with two more timeless romances by the legendary filmmaker: Silsila and Chandni, both of which have left an indelible mark on romantic cinema.

February will also feature the restored version of Awara, a timeless classic by Raj Kapoor, and Aradhana, a much-loved film starring the iconic duo Rajesh Khanna and Sharmila Tagore, directed by Shakti Samanta.

These meticulously restored editions of landmark films offer audiences a chance to experience their cultural and cinematic significance in a contemporary setting.

Photo courtesy: PR Team

With a diverse range of romantic films that have defined the genre, February promises to be a celebration of love and nostalgia on the big screen.

Curated exclusively for discerning audiences, Timeless Classics will feature limited re-releases at select premium PVR INOX cinemas, offering an immersive experience with superior sound and visual quality. As part of this initiative, a new lineup of classics will be introduced every Friday, ensuring fresh selections for movie lovers to enjoy each week.

Niharika Bijli, Lead Strategist at PVR INOX, commented on the new launch, "Timeless Classics at PVR INOX is a celebration of cinema. Our goal is to not only revive these classic films but to provide a dedicated platform for these cinematic masterpieces.

"This curated series offers audiences a rare chance to experience iconic films on the big screen, appreciate their timeless relevance, and acknowledge their continued and lasting impact on our legacy as moviemakers and moviegoers."

With Timeless Classics, PVR INOX reaffirms its commitment to elevating the movie-watching experience by bridging the past and the present, ensuring that these legendary masterpieces by visionary artists continue to captivate and inspire generations to come.

As the journey unfolds, audiences can also look forward to a specially curated line-up of Hollywood classics, set to be unveiled in March—bringing yet another dimension to this cinematic celebration.