Along with Kriti, the event was graced by Koji Wada, Managing Director of Fujifilm India alongside Arun Babu, Associate Director and Head of Digital Camera, Instax and Optical Devices Business at Fujifilm India.
Over the years, the instax expanded to include 'mini', 'WIDE', and 'SQUARE' formats, catering to diverse preferences.
Known for vibrant, high-quality prints and user-friendly design, the instax cameras blend nostalgia with contemporary style, becoming favorites among photography enthusiasts and casual users alike.
The instax series has a rich history of capturing moments instantly, embodying fun, creativity, and spontaneity. Kriti Sanon’s addition as a brand ambassador brings a fresh and vibrant energy to the Instax family.
Her popularity and style resonate with the target audience, making her an ideal fit to promote the new instax mini SE™. By combining Fujifilm’s cutting-edge technology with Kriti Sanon's vibrant persona, the new instax mini SE promises to deliver an enhanced and unique user experience.
Expressing her excitement, Kriti Sanon said, "I am thrilled to be a part of the Instax family. The instax mini SE™ is not just a camera; it's a way to create and cherish memories instantly. I love how it combines style and functionality, making it the perfect accessory for any occasion.
"Whether you're at a party, travelling, or just hanging out with friends, the instax mini SE captures those special moments beautifully. I can't wait for my fans to experience the joy and creativity it brings to photography. It's truly a must-have for anyone who loves capturing life’s moments in a fun and unique way."