Shyam Sundar Co. Jewelers has unveiled the 22nd edition of its annual festive jewellery exhibition, ‘Chomok Bhora Dhanteras 2026’, offering an exclusive collection of gold, diamond, and silver jewellery along with attractive festive discounts and rewards for customers.
The festive campaign will continue from October 30 to November 10, 2026, across all showrooms of Shyam Sundar Co. Jewelers in Tripura — Agartala, Dharmanagar and Udaipur — as well as its Kolkata outlets at Gariahat, Behala and Barasat.
Dhanteras, a significant festival dedicated to Goddess Dhanalakshmi, is traditionally associated with the purchase of gold, diamond and silver items, which are believed to bring prosperity, happiness and good fortune to families. Keeping this spirit alive, Shyam Sundar Co. Jewelers has curated a special festive collection combining traditional craftsmanship with contemporary designs.
The exhibition features an impressive range of handcrafted gold and diamond jewellery, including bridal collections, elegant everyday designs and premium festive pieces. The highlights include the company’s signature designer diamond collection ‘Glitteria’, the 9K gold jewellery range ‘Reflections’, the designer silver collection ‘Silver Expressions’, an affordable diamond range and a selection of precious astrological gemstones.
As part of the festive celebration, the company has announced a series of special offers:
Gold Jewellery: Flat discount of Rs 855 per gram on making charges.
Diamond Jewellery: 100% waiver on making charges.
Silver Jewellery (‘Silver Expressions’): Flat 20% discount on making charges.
Assured Gift: A guaranteed gift with every purchase.
Mega Lucky Draw: Customers stand a chance to win three scooters under the combined campaigns of ‘Sharadiya Swarna Sambhar 2026’ and ‘Chomok Bhora Dhanteras 2026’.
Customers will also benefit from special schemes including the popular ‘Sonay Sohaga’ discount scheme and convenient old-gold exchange facilities. The showrooms will additionally showcase 9K gold jewellery, gold and silver coins, silver utensils and silver puja artefacts.
An exclusive preview event marking the launch of the 22nd edition of ‘Chomok Bhora Dhanteras’ was held to welcome the upcoming Festival of Lights. The new collection was unveiled by Arpita Saha and Rupak Saha, Directors of Shyam Sundar Co. Jewelers.
Speaking at the launch, Rupak Saha said, “Dhanteras signifies the ritual of inviting the Goddess of wealth into our homes. We started ‘Chomok Bhora Dhanteras’ 21 years ago. For our patrons, this has always been a golden opportunity to buy gold, diamond and silver jewellery symbolising good fortune and prosperity for their families.”
Arpita Saha added, “Over the years, ‘Chomok Bhora Dhanteras’ has grown immensely in both scale and grandeur. Beyond celebrating the artistry of gold and diamond jewellery, it has consistently won the hearts of our customers through attractive offers and lucky draws.”
In a joint statement, Arpita and Rupak Saha expressed gratitude to customers for their continued trust and support, assuring that the company would continue to focus on excellence in design, craftsmanship and affordability.
The launch event concluded with an invitation to customers to be part of the festive celebration and experience the brilliance of ‘Chomok Bhora Dhanteras 2026’, as the company wished everyone prosperity, happiness and fulfilment during the Festival of Lights.